Cross Media Marketing
According to the Direct Marketing Association, 42% of people prefer to respond to direct mail online. Other studies show that personalized URLs (aka PURLS) can boost response rates 2-5 times more than regular direct mail alone.
With a well designed cross media marketing program, you can connect with your target market through numerous media channels and see a significantly increased response rate.
The Times Press Limited
3510 27th St. NE, Bay 10 • Calgary, Alberta, T1Y 5E2 • Canada
Phone: (403) 243-1211 • Fax: (403) 243-3496