Big Benefits of Launching a Business Podcast
Posted on 03/11/2019
If you’re in the business world, you know how quickly technology influences marketing trends. What used to be strange, unknown or even nonexistent is now the bold new frontier in marketing. And when it comes to staying ahead of the trends, marketers and business professionals have to be willing to take the leap. For example, take the podcast.
Podcasts are a relatively new form of media, but have significantly grown in popularity over the last decade or so. Today, according to the 2018 Infinite Dial Study, nearly two-thirds of Americans are familiar with podcasts, and 44% of them age 12 and older have listened to one. The podcast audience is growing, so businesses are jumping on board with their marketing. We’ve put together a list of big benefits of launching a business podcast.
Podcasts drive traffic.
Podcasts build better relationships.
Podcasts act as video alternative.
Podcasts improve your brand.
Podcasts can increase revenue.
If you want to stay on top of the latest marketing trends for your business, consider starting a podcast. Keep these benefits in mind as you explore the world of podcasting and see how your business grows because of it.
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