Why Your Business Should Host a Webinar
Posted on 02/18/2019
The face of marketing is changing. You know it, your boss knows it and most importantly, your competition knows it. What has worked for years is different now, and new technological areas filled with marketing potential are popping up all over the place. Enter: the webinar.
The number of online webinars hosted by small businesses has grown consistently over the past few years, and for good reasons. According to ReadyTalk, between 20-40% of webinar attendees become qualified leads. Overall, approximately 5% of webinar viewers will buy something from you, says Branded Solopreneur. And with the average number of webinar attendees at 148, that’s about 7 sales per webinar, which is not too shabby. There’s no doubt about it: webinars can increase your bottom line. Here’s why.
1. Position you as an expert.
2. Gain customers’ trust.
3. Reach a larger audience.
4. Keep the audience engaged.
5. Build business relationships.
6. Make sales without selling.
Marketing is changing quickly. If your business wants to dive deep into greater marketing potential, then consider hosting a webinar. Not only can you positively position the company, reach a larger audience and build better relationships with viewers, but you can even grow your bottom line. Give webinars a try to see how they work for you.
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