Customer Personas and Why They're Important
Posted on 09/02/2019
“Customer personas,” or “buyer personas,” have been buzzwords in the marketing sphere recently. However, many are still confused about exactly what customer personas are and how they should be used. We’re here to tell you all about these marketing tools and why you should be using them.
What is a customer persona?
A brand’s customer personas may not all be similar. They could be different ages, have different interests, and prefer different forms of marketing.
Why are customer personas so important?
By utilizing your customer personas, you can speak first to what your target audience needs, not what your brand itself does.
Showing concern for your target audience will eventually earn their trust and instill brand loyalty. You’ll be constantly focused on their needs, so you’ll be giving them the best possible solutions.
How do I determine my brand’s customer personas?
Once you’ve completed your research, you can compile like answers into categories and use them to narrow your focus down to just a handful of customer personas.
How do I use my customer personas once I’ve found them?
There are so many ways in which you can use your customer personas, but here’s a quick idea list:
Customer personas are ideal resources for any brand. They can help solve numerous problems and prevent future ones from popping up. They also allow you to better connect with your target audiences, creating a more genuine brand and happier customers.
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