Take Advantage of Instagram Stories for Business
Posted on 11/26/2018
As a marketing professional, you’ve heard about Instagram. And with more than one billion people on the platform, hopefully you’ve already created an account for it, too. However, have you heard about Instagram Stories?
Instagram launched their “Stories” feature in August of 2016. If you haven’t heard of Instagram Stories before, here’s the lowdown: it’s a feature in the platform which allows users to post a photo or video on Instagram, which lasts for only 24 hours. These posts don’t appear on the regular grid system of Instagram, but rather in their own section above a user’s feed. You can even add text, GIFs, music, polls, etc. to your Instagram Story to make it come alive and interact with those watching it.
But enough about the background of Instagram Stories—how can you use them? The Stories feature on Instagram is a helpful tool any marketer can utilize. Here are some ideas for how to take advantage of Instagram Stories for business.
1. Go behind the scenes.
2. Share a special offer.
3. Interview a team member.
4. Engage with customers.
5. Encourage influencer marketing.
6. Create a tutorial.
There’s no doubt about it: Instagram is a beneficial tool for marketing. And with their latest feature Instagram Stories, a business can reach a whole new level of engagement with followers. Use these tips to take advantage of Instagram Stories for business and see how you can increase your bottom line.
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