Marketing to Existing Customers
Posted on 08/27/2018
In the marketing world, businesses tend to place a heightened emphasis on customer attraction and acquisition. Naturally, we want to attract new consumers and bring them on the team. However, marketing efforts don’t end once potential clients sign on as customers. Instead, marketing continues as customers continue to buy the product or service. When businesses fail to market to existing customers—and only focus on bringing in new ones—they leave money on the table, and can end up losing loyal customers.
Consistently engaging current customers through marketing efforts will undoubtedly have a positive impact on business goals later on, including increasing revenue through the sales of additional products and services. So, we came up with a few ideas for how businesses can continue to market to existing customers.
1. Know the customers’ data.
2. Stay top-of-mind.
3. Follow up post-sale.
4. Ask their opinions.
5. Start a loyalty program.
While marketing might seem like it’s only for new clients, the most successful businesses integrate their marketing strategies throughout every level of customer. Use these tactics to continue to market to your existing customers and see how the business can grow.
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